Meet the Founder
Shilpi
Shah
Storyteller · Geologist turned Digital Creator · Global Women's Empowerment Champion
"Every story is important. True empowerment begins when we see, hear, and value ourselves exactly as we are."
The Journey
From geology to global storytelling — every imperfect step counted.
I am a geologist by training who reinvented herself in the digital and creative world — and I would not change a single imperfect step of that journey. Today, I work at the intersection of storytelling, personal branding, and community impact, with more than two decades of experience in education, digital marketing, public relations, and interviewing.
I founded LiveWabiSabi as a global storytelling platform that empowers and amplifies women's voices — through blogs, newsletters, podcasts, social media, magazine features, and authentic narrative. It was a mirror of my own life: higher education, lost opportunities, motherhood, career pivots, pauses, upskilling, and bold restarts.
I also work as an Ambassador with HerKey (formerly JobsForHer), India's largest platform that enables women to accelerate their careers by connecting them to jobs, community, mentoring, reskilling, and networking opportunities. Over the past 10 years, my association with Fuzia, a global women's empowerment platform, has strengthened my expertise in community building, thought leadership interviews, and strategic networking. Through this journey, I have empowered countless women entrepreneurs, solopreneurs, coaches, professionals, and creators across the globe to enhance their digital visibility, build authentic personal brands, and create meaningful collaborations through AI-powered platforms and global networking opportunities.
I speak and write on authentic leadership, personal branding, digital visibility, and the courage to own your story — inspiring others to shift from the pressure of perfection to purposeful, grounded presence.
What I Do
Many hats, one heart
Storyteller & Blogger
Through Live Wabi Sabi Life, I share stories and insights on mindfulness, the Law of Attraction, personal growth, productivity, and healing. Rooted in the Japanese philosophy of Wabi Sabi, my work transforms lived experiences into meaningful narratives that inspire self-discovery, resilience, and authentic living, resonating with readers across cultures and continents.
Marketer & PR Enthusiast
Drawing on over 20 years of experience, I blend public relations, media outreach, digital marketing, and brand storytelling to create compelling narratives that inspire action, build meaningful connections, and leave a lasting impact beyond the numbers.
Self-Love Shots
Through simple, everyday reflections, I help people of all ages nurture their self-worth, embrace authenticity, and live unapologetically. My mission is to inspire them to celebrate who they are — not despite their imperfections, but because of them.
Women's Community Builder
Through global networking events and vibrant communities like G100, Fuzia, World Leaders Foundation, and HerKey, I connect, inspire, and support women leaders by fostering meaningful collaborations, facilitating valuable referrals, and creating opportunities that strengthen our shared mission of women’s empowerment.
Interviewer & Global Connector
I've spoken with coaches, founders, and changemakers across continents — surfacing the real stories behind extraordinary journeys through the Live Wabi Sabi Story Series. Over 800 women interviewed and counting.
Pageant Queen & Trailblazer
In 2025, I was crowned VG Mrs. India Gujarat Empress and VG Mrs. India Fashionista — not chasing flawlessness, but proving that true elegance is confidence, resilience, and authenticity.
Background & Credentials
A life lived in full colour
Postgraduate in Geology, DSB Campus, Nainital — building a strong scientific foundation that sharpened analytical thinking, problem-solving abilities, and a deep curiosity about understanding the world.
MBA from IIM Calcutta — one of India's most prestigious business schools, adding strategic depth to creative instincts.
Digital Marketing Certification, Digital Vidya — bringing precision digital tools to the art of authentic storytelling.
Global Advisory Council, G100 Media Arts & Communication — leading PR, media relations, and digital strategy at a global scale.
Community Member, HerKey & Fuzia — championing women's careers and economic independence across India and beyond.
Country Leader, World Leaders Foundation — Directorate of Women Empowerment — amplifying women's leadership on a global stage.
VG Mrs. India Gujarat Empress & Fashionista 2025 — a milestone dedicated to every woman who dares to show up as herself.
Founder, Live Wabi Sabi Life — a sustainable storytelling platform celebrating imperfection, built from a single moment of clarity in 2020.
The Philosophy
Why Wabi-Sabi?
Wabi-Sabi is the ancient Japanese art of finding beauty in imperfection — in the cracked, the weathered, the unfinished. When I discovered this philosophy, it felt like permission I had been waiting for my whole life.
After a career break that society would have labelled a "gap," I found that my most powerful stories — and the most powerful stories of the women I interviewed — came from the unplanned chapters. The setbacks. The pivots. The quiet moments of becoming.
LiveWabiSabi exists to say: your imperfect life is not a problem to be solved. It is a story worth telling.